De Beers to Shut Down Lightbox Brand, Refocus on Natural Diamonds Amid Market Pressures
De Beers has announced plans to shut down its lab-grown diamond jewellery brand, Lightbox, and shift its focus back to natural diamonds as it contends with falling prices, weak demand, and tariff uncertainties. “As part of the closure process, De Beers is in discussions with potential buyers regarding the sale of certain assets, including inventory,” the company stated on Thursday. De Beers first launched Lightbox in September 2018, marking a significant shift from its long-standing
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