De Beers Launches ORIGIN Diamond Range Across North America
De Beers Debuts Traceable ORIGIN Diamonds in US and Canadian Stores De Beers Group has launched its new branded polished diamond collection, ORIGIN, in retail stores across North America, marking the first time this provenance-focused range is available directly to consumers. The launch strengthens De Beers’ strategy to enhance confidence in natural diamonds through traceability and digital storytelling, enabled by Tracr, the group’s blockchain platform. Each ORIGIN diamond can be traced from discovery, with provenance
