Gen Z Demand Surge Revives Interest in Natural Diamonds, Offering Relief for African Producers
Gen Z Drives US Natural Diamond Demand Recovery, Boosting Outlook for African Producers American consumers are showing renewed interest in natural diamonds, signaling a potential recovery for Africa’s diamond-producing nations after several challenging years marked by weakening prices and rising competition from lab-grown alternatives. According to De Beers’ latest US Diamond Acquisition Study, Generation Z consumers born between 1997 and 2012 is playing a central role in the resurgence. Although they represent 18% of the
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