De Beers Study Reveals Rising Demand for Natural Diamonds Driven by Gen Z and Personal Milestones
US Diamond Demand Shifts as Gen Z Fuels Growth in Natural Diamond Purchases, De Beers Reports Diamond producer De Beers has released new findings on US consumer behaviour in its latest US Diamond Acquisition Study, revealing that jewellery featuring natural diamonds remains the most desirable luxury choice among American consumers. The study, based on a survey of 18,500 women across the United States the world’s largest diamond market provides detailed insights into purchasing trends, motivations,
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