De Beers Announces Leadership Change as Tracr CEO Wesley Tucker Exits in February 2026
De Beers Group has announced that Wesley Tucker will step down as chief executive officer of Tracr—its blockchain-based diamond traceability platform—at the end of February 2026. Tucker joined the company in April 2021 as head of digital transformation before taking over leadership of Tracr.
During his tenure, Tucker played a central role in evolving Tracr from a pilot program into the diamond industry’s leading digital traceability platform. Under his direction, Tracr established new benchmarks for provenance and transparency, registering more than four million diamonds and earning recognition through three consecutive listings on the Forbes Blockchain 50.
He is also credited with broadening Tracr’s ecosystem through strategic partnerships with the Gemological Institute of America, Sarine Technologies, and major manufacturers, suppliers, and retailers.
His leadership supported the rollout of full lifecycle traceability capabilities, including country-of-origin certification for polished diamonds over 50 points sourced from De Beers.
“With Tracr now past its formative stage and accelerating into its scaling phase, this is a natural point for Wes to step back after very successfully guiding the platform through its foundational journey.
His leadership, vision, and commitment have positioned Tracr strongly for the future,” said Paul Rowley, De Beers executive vice president for diamond trading.
De Beers stated that an announcement regarding Tucker’s successor will be made in due course.
