De Beers Jewellers Rebrands as De Beers London to Elevate Luxury Presence
De Beers Jewellers has rebranded as De Beers London, reinforcing its identity in the high-end luxury market and highlighting its connection to the British capital, a global hub for fashion and luxury. Announcing the change in a LinkedIn post last week, the company emphasized that the rebrand also strengthens its position as the only luxury jewelry house with direct access to natural diamonds from the source. This move, De Beers stated, is a key step