De Beers, the world’s leading diamond producer, has reduced diamond prices by over 10% in a significant move to address a prolonged market downturn. This marks a shift in the company’s strategy, which previously aimed to stabilize the slumping market by maintaining higher prices. The diamond market is experiencing one of its deepest slumps in decades. Initially triggered by a post-pandemic slowdown, the downturn has been exacerbated by inflation affecting consumer spending, a collapse in