De Beers Group’s GemFair program has achieved a significant milestone by purchasing its 10,000th diamond since its inception in 2018. The program focuses on responsible sourcing within the artisanal and small-scale diamond mining sector, supporting the formalization of the industry by improving standards, ensuring fair value, and providing secure routes to market for ethically sourced diamonds. Since launching, GemFair has expanded from 14 participating mine sites to over 400, collectively supporting more than 6,000 jobs.